In the ever-evolving world of digital marketing, explainer videos have emerged as a potent instrument for businesses. These viral engagement magnets effectively engage new audiences while also helping to illustrate complex concepts or services in easy-to-understand terms. Time and time again, they have proved to enable businesses to cut through the noise of saturated online content and make a substantial connection with their audience. This is where ScreenMix and Animotica come into play. These impressive tools help you harness the power of explainer videos in an easy, user-friendly way, weaving together the essentials of video marketing, screen recording, video editing, and, of course, crafting outstanding explainer videos into one comprehensive package.

What is an Explainer Video?

Explainer videos are an outstanding marketing tool used by businesses to concisely and effectively communicate their complex ideas or concepts. In the most simple terms, an explainer video breaks down complicated topics into bite-sized, easily digestible chunks of information that the audience can understand and remember. 

But they do more than just simplify. With their robust storytelling ability, mixed media elements, engaging visuals, and compelling voiceovers, they make understanding complex concepts a delightful experience. This ultimately enhances user experience, increases audience engagement, and boosts conversion rates. 

Explainer videos come in a variety of styles, including animation, live-action, whiteboard, and more. The choice depends on your brand’s unique needs, message, and audience. Here’s a quick exploration of the main types: 

  • Animated Explainer Videos: These are imaginative and fun and can bring any concept to life. They are excellent for explaining services and intangible tech products like software.
  • Live-Action Explainer Videos: These are best for explaining physical products or human-oriented services.
  • Whiteboard Explainer Videos: Known for their simplicity, these videos are perfect for complex explanations and favored for their educational style.

To further paint a picture of the effectiveness of explainer videos, consider these stats: a well-executed explainer video can boost website conversion rates by as much as 80%, and 90% of customers report that product videos help them make purchasing decisions. These numbers underscore the high ROI that comes from investing in explainer videos.

Why Make Explainer Videos?

Having deciphered what explainer videos are, it’s hardly surprising to learn how they are currently ruling the marketing sphere. Just like a potent magnetic field, explainer videos captivate the audience’s attention, holding them spellbound. But don’t just take our word for it.

According to Wyzowl’s 2024 State of Video Marketing Report, 96% of people have watched an explainer video to learn more about a product or service, and 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. That’s the power of explainer videos – they can convert audiences into customers. Explainer videos, as we’ve established, are like magnets – they draw your audience in and keep them engaged.

Today’s digital landscape presents numerous challenges to businesses, most critically, capturing and holding the attention of audiences. This is where explainer videos work their magic, transforming complex information into engaging, easy-to-understand visuals. This not only piques audience interest but also strengthens brand relationships and boosts conversion rates. 

Need more evidence? Look no further than Dropbox. A simple explainer video breaking down the complex concept of cloud storage resulted in a 10% increase in conversions, adding an impressive $48,000,000 to their annual revenue.

But they’re not alone. Let’s look at Dyson – their explainer videos about their revolutionary product designs boosted their customer understanding and engagement dramatically.

In education, Khan Academy has used explainer videos to make complex topics accessible to millions of students around the world.

These examples demonstrate the enormous potential of explainer videos across a variety of industries, showing that no matter your business area, explainer videos can be a game-changer.

Explainer videos can significantly enhance your marketing strategy. By simplifying, captivating, and converting, they enable effortless understanding and engagement. Whether explaining intricate concepts like blockchain or AI or livening up content with animations and whiteboard sketches, explainer videos can offer industry-specific solutions. 

Still wondering why explainer videos matter? Check these stats: 

85% of people are more inclined to buy a product after watching an explainer video.Highlighting the powerful role of visuals in influencing purchasing decisions.
59% of executives favor watching videos over reading texts.Demonstrating the value executives place on the convenience and brevity of explainer videos.
Explainer videos can propel conversions by an impressive 80% on landing pages.Showing the transformative effect of a compelling explainer video on sales.

An effective explainer video must center on an engaging, relatable story. Without this, even the most eye-catching visuals can fall flat. So, how do you create explainer videos that drive engagement and conversions? Enter ScreenMix and Animotica, your trusted allies in creating compelling explainer videos.

What Tools to Use for Making Explainer Videos?

Creating engaging explainer videos is a breeze with ScreenMix and Animotica at your disposal. These tools offer a seamless process from pre-production to post-production. 

ScreenMix, a trusted screen recorder, offers crystal-clear footage and sleek in-app or website action capture. 

Download ScreenMix from Microsoft Store

Stepping into post-production, Animotica rises as your best ally. This video editing software is user-friendly, blending simplicity with professional results. 

Download Animotica from Microsoft Store

Ranging from text overlays, stickers, and music to transitions and color adjustments, Animotica’s editing tools are designed to bring your vision to life in a fuss-free manner. Get ready to unleash your creativity and add a cinematic touch to your footage hassle-free.

In summary, ScreenMix and Animotica, when used together, offer a complete and efficient workflow for crafting compelling, viral-ready explainer videos.

How to Create an Explainer Video

Explainer videos are currently conquering the world of marketing—with ScreenMix and Animotica standing at the forefront of this revolution. Think of them as viral engagement magnets, pulling potential clients and customers in with their visual allure. Now, let’s dive deeper into understanding what an explainer video is, why it’s pivotal to modern marketing, and how to create one using our cutting-edge video maker tools. These tools can produce top-notch videos for your brand, ensuring professional-grade quality every time.


Pre-production essentials: a laptop, tablet, and clapperboard resting on a white surface.

Pre-production is the critical beginning of your explainer video journey. Here you’re laying the groundwork, aligning everything with your goal of an engaging, educational video

Defining your target audience is at the heart of this phase. Your video’s impact rests on how it connects with your viewers. Therefore, understanding their interests, problems, and language is essential. This insight allows you to tailor your video to suit their specific needs. 

Setting clear objectives is another vital pre-production step. You should have a central message or key point for your audience. Knowing your aim ensures that all aspects of the video – scenes, scripts, and graphics – work towards achieving this goal. 

Scriptwriting, merging clarity, creativity, and precision, is a fundamental aspect of pre-production. This step is where you transform your goals, audience insights, and central message into a compelling story. The script also guides the visual aspects, ensuring synchronicity between dialogue and visuals. 

In a nutshell, pre-production sets the foundation for your explainer video. It ensures that your video narrative and visuals connect with your audience, crafting an engaging, unforgettable explainer video that drives interest and conversions.


Now that we have wrapped up the pre-production stage, it’s time to dive into the actual creation of your explainer video. This essential phase involves shooting, recording, and assembling your content with clarity and precision. 

Capture, create, and share with ScreenMix - the ultimate screen recording software for producing captivating explainer videos!

Enter ScreenMix, your all-around production companion. ScreenMix offers a robust set of features tailored for creating high-quality explainer videos. Whether you’re capturing a software tutorial or recording a product walkthrough, ScreenMix enables you to record smooth, crystal-clear footage right from your screen. 

  • Capture every nuance of your screen content: Say goodbye to fuzzy, grainy videos. ScreenMix’s advanced screen recording functionality ensures you catch every vital detail of your product or service.
  • Record top-quality audio: Complement your visuals with crisp, professional-grade audio. ScreenMix lets you simultaneously record sounds from your microphone and system audio.
  • Make simple edits: Trim unnecessary segments, stitch multiple clips together, or add captions right on the spot. With ScreenMix, you have the basic editing tools right at your fingertips.

While ScreenMix carries most of the production load, it doesn’t mean you have to confine your content to screen recordings only. Feel free to combine screen-captured content with live-action footage and animations. It’s all about crafting a visually engaging, informative piece that resonates with your audience. 


Recorded everything you need? Excellent. Now it’s time to transform your raw footage into a captivating explainer video. This is where Animotica shines. 

Animotica is a user-friendly, feature-rich video editing tool designed to help you fine-tune your explainer video to perfection. Its intuitive interface and myriad of options make post-production not just a simple task but also an enjoyable process. 

  • Customizable visuals: With Animotica, you can adjust color grading, apply filters, or add transitions to enhance the visual aesthetics of your video.
  • Sound editing: Want to add a catchy music track or sound effects? Animotica makes it easy to adjust volume levels and implement audio fades
  • Advanced editing options: Think text overlays, picture-in-picture effects, animation, and more. Animotica serves up a plethora of tools to add that professional, cinematic flair to your explainer video.

When you have achieved the desired look and sound for your video, it’s time to hit export and save your masterpiece. From there, it’s just a short step to uploading your explainer video online and letting it work its magic on your target audience.

5 Tips for Creating an Impactful Explainer Video

Creating an explainer video is a craft, and like all crafts, it becomes better over time with practice and learning. In this process, certain aspects are considered pivotal. They could make the difference between an average and an effective explainer video. As our intention is to prepare you for excellence, we will share five of the most valuable tips for creating impactful explainer videos. 

Manage Your Message

Don’t merely focus on your company or your product. Instead, your primary goal should be solving your audience’s problem. Start with understanding their perspective and construct your narrative around their need or desire and how you can fulfill it.

Refine Your Script

A successful explainer video is powered by a compelling script. The goal is to communicate your message in a clear, concise, and engaging way. Remember, it’s not about the words you use but the story you tell.

Simplicity is the Key

Explainer videos should be designed to distill complex concepts into simple, digestible nuggets of information. Avoid technical jargon and complex explanations. Keep your design clean and uncomplicated, and use easily understandable language.

Embrace Creativity

Use the full creative potential of ScreenMix and Animotica. Explore different styles and always strive to present content in an engaging and visually interesting way. Try using animations, engaging visuals, and thought-provoking cues to stir interest and hold viewer attention.

End with a Punch

Conclude with a compelling call to action. What do you want them to do next? Subscribe to your channel? Share the video? Buy your product? Be direct and specific, inviting them to take the next step on your journey together.

Good luck, and remember, this is a process. Don’t expect perfection on your first try. Each video is a new opportunity to learn and grow. Patiently nurture your craft, and soon you’ll create explainer videos that truly resonate with your audience and drive tangible results.

Wrapping It Up

Explainer videos are proving to be essential in the digital marketing landscape due to their compelling mix of information and engagement. They simplify complex information and boost conversions, and here’s where ScreenMix and Animotica come in. These smart tools fortify your explainer video creation process, making it enjoyable and straightforward. 

As you venture into the vast domain of video marketing, a reliable screen recorder, and an adaptable video editing tool are key. With ScreenMix for recording initial ideas and Animotica for final edits, these two efficient platforms provide a solid foundation for every project. 

Video marketing is a powerful tool for telling stories, elucidating your value proposition, and forging relationships with customers and prospects.

  • ScreenMix specializes in capturing screen activities with accuracy, laying the groundwork for your video creation process.
Download ScreenMix from Microsoft Store
  • Animotica comes into the picture during post-production, offering a user-friendly platform that allows for easy video enhancement. Whether it’s adding music or crafting stunning visual effects, Animotica has got you covered.
Download Animotica from Microsoft Store

Developing an explainer video goes beyond flashy animations or tuneful music; it focuses on creating a clear understanding of a topic, no matter how complex or simple. This article will delve into how you can craft your explainer videos effectively using ScreenMix and Animotica.